THE RELEVANT INSIGHTS
To evaluate your possibilities for sustainable growth, we can help you discover the need-to-know insight to analyse & understand the potential markets, target groups and competitive situation – using either existing data or collecting new information where needed.
Once the insight has been turned into strategy and optimal positioning, execution needs to be measured for maximal ROI. We can build a simple yet effective set of key performance indicators (KPIs) for the whole commercial organization to evaluate the sales & marketing activity efficiency and brand growth.
· Market Analysis
· Key Performance Indicators (KPIs)
· Brand Tracker
After the relevant insight is in place, we can help you turn it into effective growth & go-to-market strategies and objectives - offering also part-time human resources for your interim needs to get the maximum impact.
We help you define your brand purpose and position it to differentiate you from the competition. This is done by looking into target group key purchase drivers and analysing your strengths and opportunities against the competitive environment.
Building on your purpose, positioning and vision, we create marketing, communications and CSR strategies that help you drive sales and customer engagement, fueling healthy development of your brand to the desired direction.
· Growth Strategy
· Go To Market strategy
· Brand Strategy
· Marketing, Communications and CSR strategy
Your brand / product / service portfolio and customer experience plays a key role in ensuring commercial success. Our team can help you by designing new concepts or help you re-arrange your existing portfolio to boost competitiveness.
· Portfolio Design
· Product / Service Design
THE RIGHT CREATIVE
Your brand identity and marketing communications should reflect who you are and what you stand for. Building on your purpose and vision, we’ll help you with creative solutions that communicate your brand and create a meaningful connection with your consumers / customers.
· Branding and Identity Design
· Product / Service Design
· Concept / Campaign Design
· Customer Experience Design
Only few companies can afford a whole commercial team of professionals for interim needs such as market entries. A set of part-time interim leaders can bring just the needed talent to get things going - bringing fresh ideas. Do you want to reorganise your marketing operations for better results? We can provide an interim marketing lead to manage your marketing resources, or build / rebuild your marketing operations, so they are set for success.
· Interim / Outsourced Commercial Team
· Interim / Outsourced Marketing Lead
To help you succeed, we offer also audits & coaching to ensure that your commercial and brand strategies deliver the growth you need. We also have an in-depth knowledge of Germany - Finland's #1 export and trading partner: let us coach you to maximize your growth potential avoiding pitfalls!
· German Business Culture
· Commercial Audit
· Brand Audit
· Marketing & Communications Strategy Coaching